Are you currently managing a Google+ Business and a Google Local account and are getting confused about the difference between the two? If so, you’re in luck. If you haven’t already heard, Google introduced Google My Business. It combines Places for Business, Google Local, and Google+ Business under the My Business dashboard. Managing multiple Google accounts has never been simpler, and the marketing advantages are endless. Here are three ways you can take advantage of My Business to get a leg up on your competition.
What is the first step in any marketing strategy? The answer: brand awareness. After all, how can you gain customers if people don’t know who you are or what your product is? For local businesses though, it can be difficult to rank on the first page of Google’s search engine results page (SERP) if they are in the same industry as larger, more well-known brands.
Therefore, your first step is to create an effective SEO strategy to make your business more searchable on Google. In fact, studies on search engine results show that 59 percent of consumers use Google every month to find a reputable, local business, and yet 75 percent of users never scroll past the first page of results. Having poor Google search ranking can thus be detrimental to brands, because you lose out on so many potential customers
This is where Google My Business steps in. When you create a My Business account, fill out your information as completely and accurately as possible, as it will show up on Search, Maps, and Google+. Include your business location, hours of operation, contact information, website URL, and pictures of your business. Make sure that the information you put on Google is the same information that you have on your website, Web directories, and your other social media profiles, as citation consistency is important in SEO. As a result, when people are searching specifically for your business or simply doing a broad search on your industry, they’ll be more likely to find your information and visit your website.